1/18/2023 0 Comments Fruit of the loom logo history![]() In 1951, the developers returned the color to the logo and added a gradient in some places. At the top, in a semicircle, there is a wide ribbon with the brand name. In a triple-edged circle, there are fruits and berries taken from the picture. 1936 – 1951ĭuring this period, the company’s management approved the logo in a lithographic print, which resembles a wax seal in texture, color, and shape. The words “Fruit” and “Loom” are in large letters, and “of the” in small letters. The inscription at the top has been preserved but has been shaped like an arch. At the same time, the clouds disappeared from the logo – only a light blue background remained. They moved the currant berries to the left, some of the leaves changed color. To do this, they redrawn the picture in a different style (less realistic), removed the tape, and placed the fruits in an oval frame. The designers have tweaked the brand’s visual identity mark and made it look like an emblem. The image also contains leaves of three colors: green (grape), yellow (apple), and red (currant). In front of the apple are white currant berries. On the left, you can see many white grapes (usually greenish) above and on the right – a bunch of black grapes (usually dark blue or dark purple). ![]() In the center is a large red apple with a light highlight on the side. The still life contains a set of fruits and berries that are as close to real-life as possible. The name of the trademark is written on it. There is a wide band under the frame, which is shaped like an arc. This is a miniature painting, judging by the quality and style of the image. The very first logo has a rectangular frame consisting of several lines of different colors and widths. Throughout history, he had seven emblems. It is under this logo that the Fruit of the Loom brand is registered. In 1971 (after Congress passed the first trademark legislation), the company’s owner immediately patented the logo, receiving the number 418. The exact saying is reflected in Psalm 127: 3 of the Bible. Therefore, it turned out that this expression refers both to clothing and to the phrase “fruit of the womb,” which means children. ![]() They linked the concept of fruit to biblical motives and their brand name. The Knight brothers decided that these emblems would be the perfect symbol for the brand. ![]()
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