1/17/2023 0 Comments Special event manager jobsTravel frequently – up to 50 percent of your time will be spent traveling to various events.Negotiate and execute contracts for large- and small-scale events.Work with director of marketing and marketing executives to develop event strategy and objectives spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.Work with director of marketing and director of sales to organize and staff customer and sponsored events.Spearhead ACME Corporation’s event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance.This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace.ĪCME Corporation is looking to hire a event marketing manager to be responsible for spearheading ACME Corporation’s event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities, representing ACME at industry events, and implementing guerilla marketing campaigns. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Not looking to grow your marketing department just yet? We’ve still got you covered! Check out our comprehensive guide to job descriptions. You may also alter this job description for an event marketing specialist.Īre you looking to hire other marketing roles, as well? You can find more job descriptions on our full list of marketing job descriptions. In fact, we invite you to use the template and adapt it to your own organization's needs and requirements. When it comes time for your team to hire an event marketing manager, the following job description can be a helpful starting point. That said, event marketing is an invaluable strategy in any business. Event marketers will often work long hours, travel frequently, and represent their organization all over the country (or world!). They will work closely with marketing leadership to determine key events, handle attendance from start-to-finish (registration, attendance, etc.), and prove return on investment (ROI). This may include participation in trade shows, attendance at local events, or planning and hosting your own industry events. The event marketing manager will spearhead your organization’s event strategy. Depending on your industry and target audience, this may mean the laborious process of attending and sponsoring trade shows, running booths at local events like concerts and restaurant openings, or running your own events to advertise your company’s product or service. Whichever method of event marketing you choose, your event marketing manager will spearhead your events strategy. When you interact with specific prospects, you can make quality impressions and have a greater chance of acquiring a loyal customer. As opposed to blasting the masses with information about your product or service, you’re taking a more personalized approach. That’s because event marketing is more than just traditional advertising. In fact, you probably interact with event marketers quite regularly. This can be in the form of promotional parties, booths at concerts and sporting events, and much more. Event marketing is any promotional strategy that involves companies interacting with prospects and customers face-to-face. Without event marketing managers, none of that would be possible.Īnd trade shows only scrape the surface of event marketing. Have you ever walked through the exhibition hall stopping from sponsor booth to sponsor booth? Likely collecting conference swag, hearing sales pitches, and taking in each sponsor’s unique booth design? I have definitely attended my fair share of these massive events. I’d be willing to bet that no matter how obscure your industry is, there are trade shows that bring together similar organizations and like-minded professionals on an annual basis.įor those of us in more common industries (healthcare, real estate, etc.), we know that there are more trade shows every year than we could ever hope to attend – take it from a girl who works in tech.
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